November 14, 2006

Vodafone, Yahoo launch ads on mobiles

BANGALORE: Vodafone and Yahoo! have formed a alliance to create an mobile advertising business that will enhance the customer experience on mobile phones while providing both companies with a new revenue stream.

Through this alliance, Yahoo! will become Vodafone’s exclusive display advertising partner in the UK. Yahoo! will use the latest technology to provide a variety of mobile advertising formats across Vodafone’s rich and varied content services. Yahoo!’s sales force and technology team will work with Vodafone to derive benefit from mobile’s unique advertising opportunities while delivering the best possible experience for both consumers and advertisers. Vodafone and Yahoo! intend roll out the initiative in the UK in the first half of 2007.

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