D day has arrived for CAS (conditional access system) to be implemented in notified areas of Mumbai, Delhi, and Kolkata.
So where does that leave the consumer who still doesn't have a clue whether to opt for CAS (Conditional Access System) over cable, or DTH (Direct-to-Home), or just free-to-air channels.
For those not in the know, CAS allows a viewer to watch TV channels of his/her choice through a set-top box, and pay only for those. Free-to-air channels do not require a set-top box. By contrast, DTH is satellite-based, wherein the DTH operator claims to deal with consumers directly.
Having said that, it becomes necessary to look at the various schemes on offer, so as to be able to make an informed decision.