December 11, 2006

Google begins test of radio ad service

MOUNTAIN VIEW, Calif. — Google Inc. has started testing a long-awaited radio advertising service that represents the Internet search leader's most elaborate attempt yet at expanding its financial clout beyond the Web.

The test announced Thursday will help sell advertising on more than 700 radio stations in more than 200 U.S. metropolitan markets. Google hopes to eventually sign up more than 5,000 stations, according to documents shown potential advertisers.

For now, at least, Google will lag well behind other radio advertising placement services like Softwave Media Exchange, which says it has enlisted more than 1,500 stations with a combined daily audience of more than 9 million listeners.

MORE...

No comments: