December 20, 2006

Xbox, ICICI Co-branded Credit Card

As an extension to the thrill and excitement associated with Xbox 360, Microsoft Entertainment & Devices Division has - in partnership with ICICI Bank, launched the Xbox 360 & ICICI Bank co-branded credit card.

Present at the launch were Country Manager of Microsoft Entertainment and Devices Division (India), Mohit Anand; Head of Cards Product Group, ICICI Bank, Sachin Khandelwal; and Bollywood Actor & Xbox 360 Brand Ambassador, Akshay Kumar.

Announcing the launch, Mohit Anand, said, "As digital entertainment products emerge as vital constituents of consumer lifestyles today, it is imperative to explore innovative strategic tie-ups that help consumers leverage their benefits with such partnerships. With the association with ICICI Bank, this card will exclusively address lifestyle needs of the youth and the young at heart, and will also offer a host of other benefits."

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