Joe Eigo, a martial arts expert in Toronto, used to pay hundreds of dollars a month for computer and hosting services to distribute his own acrobatic and martial arts videos on the Web, in the hope of raising his profile in the TV and film industry.
Today, not only is he able to distribute his content to millions of people at no cost using a popular online video-sharing site, he has also been paid nearly $26,000 (U.S.) by the site owner.
Welcome to the new world of user-generated content on the Internet. What some people consider quirky material at best, companies are increasingly starting to view as a valuable asset. So valuable, in fact, they're willing to pay for it.