April 27, 2007

AOL One Step Behind Again: New Home Page Identical To Yahoo

AOL has started beta testing a new home page (the main AOL.com portal). AOL Senior Product Manager (and occasional TechCrunch contributor) Frank Gruber introduced it on his personal blog earlier today, although he is not the product manager for the product.

Nice portal…but it is nearly identical to Yahoo home page, which was redesigned last year. Click on the image above for a larger view. Internally, I’m hearing AOLers refer to the new portal as “the Yahoo Portal” although its official name is AOL 3.0.

Internet companies like to copy things from their competitors that work, but as we’ve seen even the largest companies sometimes get caught copying a little too much.

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