April 11, 2007

Its Now Viacom & Yahoo! Vs Google!

In a significant development, Viacom has announced Yahoo! as its online advertising partner in a multiyear deal that might prove beneficial to Yahoo! vs-a-vs its younger rival, Google.

Financial terms of the deal are not yet disclosed. But Viacom will likely get 70 to 80 percent of the revenue generated from Yahoo! ads, based on existing commissions in the Internet industry.

As per the agreement, small text-based adverts will appear alongside search results and other such content on nearly 33 Web sites owned by Viacom, including MTV.com, VH1.com, ComedyCentral.com, Nickelodeon.com, and BET.com.

That Viacom and Google are embroiled in a legal tussle over copyrights issues only adds an interesting twist to the Viacom-Yahoo! association.

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