May 3, 2007

Disney Targets Pre-Teens with New Social Networking Portal


Disney has joined the ever growing list social networking destinations with the launch of Disney Xtreme Digital, targeted directly at Disney’s core market of pre-teens.

The new service, said perhaps lazily by some outlets as being a MySpace clone, comes complete with user generated profile pages that leverage the wealth of Disney’s pre-teen friendly content in terms of allowing customization, as well as offering the standard competitions, video, music, games and networking features. Naturally Disney has also included strong parental controls, that include the ability to limit access access to the various features on the site, including chat.

The service currently opens in beta, with users restricted to the United States only.

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