July 12, 2007

Airtel Announces GPS Navigation

Bharti Airtel, in collaboration with Sweden-based Wayfinder Systems, today launched its GPS-based Navigation Application on compatible mobile handsets.

The company said the application is so designed that it turns compatible mobile phones into whole GPS-based navigation systems -- complete with detailed maps and points-of-interest of several cities across the country.

For starters, the application will be available on the BlackBerry 8800, Airtel said. And, it will cover information on cities including
Delhi and NCR (Gurgaon, Faridabad, Noida, Greater Noida, Ghaziabad), Bangalore, Mumbai & Navi Mumbai, Thane, Pune, Chennai, Hyderabad, Kolkata, and Chandigarh.

Speaking at the launch, Sanjay Gupta, chief marketing officer of mobile services, Bharti Airtel, said, "We are now introducing in India a state-of-the-art GPS-based navigation system that will largely benefit all frequent travelers using compatible mobile handsets like the BlackBerry 8800."

To download the application, Airtel BlackBerry 8800 users need send NAV as SMS to the shortcode 3636. For further instructions, they can refer to the Airtel Web site.

On offer is a six-months free trial for all Airtel BlackBerry 8800 users. Under the scheme, customers will not be required to pay any subscription charges on the application during this period.

However, there will be data download charges applicable as per subs
cribers' BlackBerry plans.

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