July 3, 2007

Airtel Invites Votes for the Taj Mahal

It's there each time you look... the ongoing campaign to vote for India's most breathtakingly beautiful monument of love, the Taj Mahal, as one of the seven 'new' wonders of the world.

Then again, no Indian worth-his-salt wouldn't want this most magnificent marble edifice to figure in the new list of world wonders.

Jumping into the 'vote for Taj' fray is Bharti Airtel, which has announced a free SMS campaign for its mobile customers across the country.

To participate in Airtel's Taj campaign, all users need do is send an SMS with the keyword, 'TAJ' to a short code - 4567.

Airtel users can avail the first SMS free up until July 6th. Thereafter each subsequent message will be chargeable at the rate of Rs 3.

Commenting on the initiative, Sanjay Gupta, chief marketing officer of mobile services, Bharti Airtel, said the Taj Mahal is a historic landmark that symbolizes India's rich heritage and culture. That this initiative is a special gesture by Airtel inviting the whole family to come forward and vote for the Taj!

Adding a dash of spice is music maestro, A R Rehman, who has specially composed customized music in six languages, including Hindi, Bangla, Tamil, Telugu, Kannada, and Malyalam.

The music can be downloaded as Hello Tunes by dialling 678777.

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