July 19, 2007

Yahoo! to Rival Adsense with Tyroo Ads, Jajah Now in India

Yahoo! India today picked up a 35% stake in yahoo tryrooTyroo, a non-contextual Cost-Per-Click advertising program that is primarily focused on Indian website publishers.

This could mean some good news for thousands of bloggers and site owners in India who were looking for alternatives to Google Adsense - Yahoo! will possibly leverage it’s existing sales and marketing resources to bring more publishers and advertisers into the Tyroo program - that means more ad inventory and more ad revenue.

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