October 24, 2006

Google lets Web sites tailor search to user tastes

SAN FRANCISCO: Google Inc. is ready to let Web publishers and bloggers create custom searches on their sites, in a move that could make searches more relevant to consumers and allow the company to charge more for advertising, Google said late on Monday.

The Internet search leader said the new Google Custom Search Engine relies on the same underlying database of Web sites to allow companies or individual users to set up personalized online searches -- on topics ranging from global climate change to gossip on pop stars.

"This is really a way to make your own version of Google search," Marissa Mayer, Google's vice president in charge of search, said in a phone interview with reporters.

for more:- http://www.ciol.com/content/news/2006/106102401.asp


The service allows users to choose which pages they wish to include in a tailored Web search index, what the search results will look like on their own Web sites and whether other users can contribute their own favorite links to the index.

for more:- http://www.ciol.com/content/news/2006/106102401.asp

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