July 12, 2007

BSNL launches India’s first Location Based Services

Bharat Sanchar Nigam Ltd scores an ace by successfully launching location-based services (LBS) on Telenity’s Canvas LES, Location Enabling Server. With the launch, BSNL has become the first operator to make available the personalised value added location-based services to its mobile customers in India through Telenity’s location solution. The Web-based service allows real-time tracking and monitoring.

A range of LBS has been launched in the East Zone of BSNL’s network :

1) Now enterprises can locate, monitor and manage their mobile assets and employees in a secure way using a simple Web browser named ‘Real time fleet and asset management’.

2) Another service is ‘Friend finder’ which alerts subscribers when one of their friends in their buddy list is in close proximity to their location or vice versa.

3) Another service, ‘Location-based advertisement’, broadcasts advertisement/promotion information to subscribers.

4) Also, there is the option of ‘Location-based chatting service’ that enables users to communicate and/or meet someone with same interests within the same vicinity.

The step is being viewed as BSNL’s marketing strategy to take an edge over its competitors in the country.

This new service will attract new customers for BSNL and will also help in retaining existing customers.

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