Brazil-based booBox is preparing to launch a set of tools for bloggers and other website owners that will help them sell items they are writing about. They’ve submitted some basic information to us, but there is clearly a language barrier and we are still digging into the details.
For now, the best way to understand how it works is by walking through the working demo on the booBox site. Go to this page and click on one of the images. Clicking on the iPod brings up a lightbox above the blog content with a number pictures of related items. Clicking on any of the items then brings up Amazon, within the lightbox, where a purchase can be made. I went through the entire checkout process and completed a purchase, so the demo works. At any point the box can be closed by the user, and they will return to the original site.