June 4, 2007

Sony Cuts Price on New Blu-Ray Player

With dominance of the market for high-definition movie discs still up in the air, Sony Corp. said Monday it is including a small surprise with the new Blu-ray disc player it is shipping this week — a price tag $100 lower than previously announced.

When Sony announced the BDP-S300 player in February, it put the price at $599, but it has now set a list price at $499.

That means the new player costs half of what the company's first Blu-ray player cost when it launched just six months ago — probably one of the fastest price declines in the consumer electronics industry. The new player has essentially the same capabilities as the older BDP-S1 but is smaller.


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