June 19, 2007

Tata Indicom's Mobile Internet Radio

In a bid to enable customers enjoy radio on their phones, Tata Indicom has announced 'Mobile Internet Radio', which is a live streaming world radio-casts in English, Hindi, Telugu, Tamil, and other international languages.

Developed by US-based Locate It Info, the BREW-based Cell Radio Links application offers up to 41 popular local and international radio stations for Tata Indicom customers to be able to enjoy on their phones, an eclectic mix of music, news, and sports from the likes of BBC, CNN, Fox Radio, ESPN Radio, Seattle WM, and Bloomberg.

The company is making the service initially available on Motorazr V3C, Samsung Wideo, and Motorola World Phone for subscription charges of Rs 25 per 15 days across all Tata Indicom circles. This includes even those circles where FM services haven't been yet started.

Launching the service, Pankaj Sethi, president of value added services, Tata Teleservices, said, "The launch of 'Tata Indicom mobile Internet Radio' marks another important milestone in our series of firsts."

Sethi voiced the view that although listening to radio on cell phones is not at all new, Tata Indicom's service is unique in that it makes it easy and intuitive for customers to experience a rich variety of music and news content on their handsets.

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